Elon Musk’s chaotic business strategy for Tesla is actually brilliant

I interviewed Elon Musk as part of my research. Here’s why I think his strategy, despite its many risks, could be a winner. Few companies have attracted as much praise, derision, skepticism, and enthusiasm as Telsa Motors and its founder Elon Musk. Having interviewed Elon Musk and the Tesla leadership as part of my research, one of the questions I’m asked most frequently is: How can you make sense of Tesla’s wild strategies? The latest example is the move to create a “Gigafactory” for ...